According to The HubSpot Blog's 2024 Social Media Marketing Report, 82% of social media marketers reported that social media marketing was effective for their brand in 2023. However, 17% reported that creating engaging content is the biggest social media challenge they expect to face in 2024. We've rounded up 5 engaging social media post types to reach for when you're coming up empty on new content ideas for your small business's social media pages.

If you’re a small business owner curious about how other small businesses are effectively utilizing social media to grow their businesses, keep reading! We sat down with Ashli Hughes, Social Media Manager for Succulent Native, a boutique plant and gift shop in Austin, TX, to get the scoop on the social media strategies that have been most successful for this small but thriving small business.

Bill Gates once said, “If your business is not on the internet, your business will be out of business.” However, according to data from Blue Corona:

• 1 in 5 small businesses do not yet employ digital marketing techniques

• Less than two-thirds of small businesses have a website

• Only 20% invest in content marketing

• Only 61% invest in social media marketing

Don’t be another statistic! A comprehensive digital marketing strategy is essential to growing any business.